Let me tell you about VILDNIS, a British clothing company that was established in 2017 with a focus on sustainability and ethics in fashion. Founded by Ulla Vitting Richards, her sister Line, husband Francis, and friend Mark, the company uses eco-friendly and recycled materials such as GOTS certified organic cotton and recycled polyester to create stylish and timeless designs for women. VILDNIS is committed to fair labor practices and transparency in its supply chain, providing information about the factories and production processes used to make its clothing. The name VILDNIS means ‘wilderness’ in Danish, and it reflects the brand’s love for nature and their wild, carefree style. The company’s goal is to inspire change and take sustainable fashion from a trendy buzzword to the norm, creating a world where sustainable fashion is simply fashion.